Keyword: dysfunctional effect

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Research Article
The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand Patronage
Okorie Nelson, Oyedepo Tunji, Akhidenor Gloria
Online Journal of Communication and Media Technologies, Volume 2, Issue 2, April 2012, 141-152
DOI: https://doi.org/10.29333/ojcmt/2383
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